For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay — but that kind of “throw it at the wall, and see what sticks” mentality tends to lead to big time pricing mistakes. 

Pinning down an optimal price for a product or service is admittedly easier said than done. You need a solid grasp of your offering’s value, a clear picture of who’s buying it, and an understanding of their interests and circumstances.

While the process can be tough to make

Management Roadmap

This post was originally published on this site