For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay — but that kind of “throw it at the wall, and see what sticks” mentality tends to lead to big time pricing mistakes.
Pinning down an optimal price for a product or service is admittedly easier said than done. You need a solid grasp of your offering’s value, a clear picture of who’s buying it, and an understanding of their interests and circumstances.
While the process can be tough to make
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