Homebuying is becoming increasingly digital. Online sites are the most popular information source for 93% of home buyers with 98% of older millennials starting their search online (NAR). This is significant because millennials are currently the largest group of homebuyers (at 38% and growing).
COVID-19 guidelines affecting open houses in some areas is only increasing the amount of the process done with digitally or with private showings. Documents can be signed virtually, homes can be viewed by video, and Realtors are expected to be online.
So where should real estate agents begin to adapt to these changes? Start with a
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