Giving Tuesday comes as a reminder for people of kindness, generosity, and doing good at the start of the holiday season.

Since it kicked off in 2012, the largest global generosity movement has raised billions for nonprofits to put toward their causes. Last year, some 34.8 million people participated in the day, representing a 29% increase from 2019, and giving jumped to $2.47 billion from the prior year’s $1.97 billion in the United States alone.

Each year, Giving Tuesday falls on the first Tuesday following Black Friday. This year it takes place on November 30. Companies can help support Giving

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