When it comes to sales prospecting, it’s more important than ever that you write concise, effective communication.
According to DMR Business Statistics, we send and receive 121 emails every day — a number I imagine number climbs higher as a person gains more authority and responsibility in an organization.
Considering the sheer volume of emails we send and receive, the communication you send needs to be clear, to-the-point, and relevant. It’s not easy to get noticed in someone’s email inbox.
Your prospects don’t have time to read long, fluffy emails filled with the buzzwords of the day.
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