There’s one email feature that can prevent your email from going straight to your recipient’s “Junk” folder. That tool is an email subject line, and it’s one of the most important parts of your sales email.

Your open rate, click rate, and CTA conversions depend on your sales email subject line. Sure sounds like a lot of responsibility for 60 characters, doesn’t it? Don’t fret. Once you understand what makes a great subject line, you’ll crank them out effortlessly and see your open rates soar.

But first, what makes a good subject line?

With sales email subject lines,

Sales Roadmap

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