Think of an experience you had when you were trying to make a purchase, and the salesperson helping you lacked confidence.
Perhaps they weren’t sure of the product’s features. Or maybe they didn’t do a good job explaining how their product can help you solve your problem, because they didn’t understand what you were looking for.
Confidence is a key differentiator between reps who meet or exceed their goals, and those who struggle to gain momentum. Let’s talk about why that is.
Why Confidence Is Critical in Sales
Prospects take their cues from salespeople. If the rep sounds calm,
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