February 14 is typically a holiday for B2C marketers — not salespeople. But that’s to your advantage: A Valentine’s Day-themed email will stand out in your prospects’ work inboxes, make them curious, and ultimately, earn you the opens and replies you’re looking for.

Two major caveats. First, keep your industry and specific audience in mind. Humor tends to flop with some personas. Second, make sure your message doesn’t go too far. If you’re not sure whether it will come off the right way, ask a coworker to review. Better to be safe than sorry.

Valentine’s Day Email Templates 1. …

Sales Representative

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