One of the most lucrative ways to improve your bottom line is through boosting your sales team’s effectiveness — yet many companies choose to focus on aspects of the business like product velocity or customer support costs rather than dialing in on their sales execution. But the truth is, if your sales team is working at maximum efficiency, the amount of revenue that it brings in will be significantly higher than all of your other teams combined.
That said, sales execution can be elusive. There are many levers that teams can pull that contribute to the efficacy of their work.
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