Sales teams and entrepreneurs need to know their customers. You have to ask yourself, “Who is the ideal fit for my offering? And what are their interests and priorities?” Answering these questions can help you prioritize the deals you’re most likely to win. But how do you find a target market and what exactly is it anyway?

Let’s take a closer look at what a target market is, go over how to conduct a target market analysis, see some helpful examples, review target market segmentation, and look into how sales teams can leverage target markets.

Let’s say you’ve created

Sales Tools

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