You’ve established the various stages of your sales process. You know how the typical prospect goes from an email address in your CRM to a paying customer. You’ve trained your salespeople on the key actions required to move prospects from stage to stage.
But how do you know if it’s actually working? What factors should you be taking into account? And if it’s not functioning as well as you’d like it to, how can you improve it?
The concept that underlies all those points is known as sales effectiveness. Here, we’ll go over what that means, how to most
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