Sales and business development are often lumped together — seen as extensions of one another that amount to a single practice. But that’s not the case.
While both are dedicated to getting your company’s solution into customers’ hands, they’re more like separate but complementary elements as opposed to a single entity — and your sales efforts can suffer if you don’t have both.
Here, we’ll take a closer look at business development, see some key roles related to the practice, differentiate the concept from sales, and explore the interplay between the two elements.
In the context of a sales
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