Editor’s note: Want to dive deeper? Listen or watch this episode of the POPS! The People Ops Podcast with Brent Bitterman, COO and Cofounder of Alaska Luxury Tours



The pandemic proved — literally — to be the perfect storm for Alaskan commerce, decimating tourism from 1.3 million visitors in 2019 to just 64 in 2020. Just 64 (yes, you read that right).

COO and Cofounder of Alaska Luxury Tours, Brent Bitterman, was caught in the eye of that storm. He was stopped at the Canadian border with a brand new yacht purchased for

Sales Manager

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