Discount pricing is borderline omnipresent. We’ve all seen retail outlets offering sale prices or “buy one, get one free deals” — and for good reason. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. But there’s no guarantee that leveraging it will be effective.
These kinds of strategies work better for certain businesses than they do for others — and you run the risk of undermining your company’s reputation and losing out on hard sales if yours isn’t effective.
Here, we’ll dive into the concept a bit further,
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