Inbound sales is a modern sales methodology based on the fact that customers are more in charge of their buyer’s journey than ever before and have quick and easy access to the information they need to decide on making a sale before ever speaking to a sales rep.

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices.

In this post, understand what demand generation and lead generation are, the differences between the two concepts, and how they work together to help your

Sales Manager

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