Many businesses make the mistake of waiting too long before creating a holiday marketing plan. This can result in fewer profits and countless missed opportunities.

According to a National Retail Federation report, small to midsized businesses will make as much as 20-40% of their sales revenue during the winter holiday season. And a whopping 40% of consumers admit to starting their holiday shopping before Halloween. It’s important to start as early as possible.

But while Thanksgiving, Christmas, and New Year’s Day continue to be the most popular seasons for promotions, they are hardly the only holidays that hold potential revenue.

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