Sales Excellence Enablement     •     August 15, 2014, 2:45 am
Maybe you misread. The hot trend is Big Data, not Big Content.
70% to 90% of sales content produced by marketing is not used by salespeople (SiriusDecisions/CSO Insights).
Why is that?
The Content…
One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context and industry is different, I believe that…
Sales Enablement Market Size & Vendor List Blog     •     February 7, 2020, 7:39 am
Pam Didner’s book Effective Sales Enablement
Depending on how you count, the Sales Enablement industry is turning more than 20 years old!
I’m proud to be quoted in Pam…

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