Tarzan and Clayton.
Simba and Uncle Scar.
Sales development representatives and gatekeepers.
All tales as old as time.
If you’re in sales, chances are you’ve encountered plenty of situations in which you’re trying to reach a CEO or C-level executive to pitch your product or service … only to get stopped by a gatekeeper.
Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you’re hoping to make a sale.
But experienced sales reps know that gatekeepers don’t have to be a roadblock in
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