In days of old, the C-suite was accessible — salespeople and marketers could call or email them without much resistance. Now, decision-makers can isolate themselves with caller ID, email filters, and a host of intermediary employees to screen you and your outreach.
Those employees are most commonly referred to as “gatekeepers,” and if you want to connect with a decision-maker, odds are you’ll be connecting with one or more of them first.
Here, we’ll explore what gatekeepers are a bit further, explore the concept of gatekeeper marketing, see some tips on how to work gatekeepers effectively, and explore the types
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