Ever spent time with a prospect who didn’t buy? Of course you have.
Is it fun?
No, it is not.
Selling to people who can’t or won’t buy is a huge drain on your sales productivity, budget, and team.
Top two-percenters need to spend time only with prospects who need your help, want your help, and are willing to work with you to solve their problems.
Your prospects need to have authority and money, but having business pain trumps both. If your prospects don’t have business pain, they have no need. And without need, there’s no hope for a sale.
This post was originally published on this site