Revenue and profit are two of the most prominent, crucial metrics every business needs to track if it wants to understand its performance, forecast effectively, and spend wisely — among a host of other key functions and activities.

Each term is distinct in its application and measurement, but despite those differences, the two concepts are often conflated. Here, we’ll take a closer look at the difference between revenue and profit and see how to find one from the other.

You need to have a consistent picture of your business’s revenue and profit if you want to reliably gauge its

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