Productively making first contact with a prospect is a delicate art for sales reps. You never get a second chance at a first impression, and you want to do everything in your power to ensure your outreach registers with potential customers.
The method of outreach sales reps use for a first connect makes a significant difference in response rates. Rather than deciding whether to call a new prospect or send an email based on personal preference, use the method your prospect will be most responsive to.
Let’s break down some of the key differences between a cold call
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