Imagine the following: You’re talking to a random stranger, but they keep looking at their watch. They’re clearly not listening, and when the conversation is finished, you feel like you’ve effectively wasted your time.
That’s what selling without prospecting is like.
Prospecting ensures that every lead you talk to is genuinely a good fit for your product — or has the potential to be a good fit. While you won’t know for sure until you carry out the lead qualification process, you can save a significant amount of time by researching potential buyers before writing a single email line or
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