In an ideal world, salespeople would be able to focus strictly on sales. Their efforts would be lean and efficient without any administrative or technical responsibilities bogging them down.
For most sales organizations, that’s the goal. It’s the perfect model of how they’d like their operations to run. And while that objective isn’t always attainable, most companies still work towards it by leveraging something known as sales support.
Here, we’ll explore that concept a bit further and see what it can look like in practice.
There’s no definitive guide or structure for how an organization should approach sales support.
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