LinkedIn is one of — if not the — most effective social networks for selling.
While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business.
You might connect with a prospect on Thursday, book them for a call the following Tuesday, give them a demo that Friday, and close before the weekend.
But you won’t get those results without a stellar LinkedIn social selling strategy. So
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