Here is a video recap of Elay Cohen’s talk from the Sales Enablement Society in 2017: “Ten Sales Enablement Guiding Principles.” After spending years leading sales enablement at Salesforce during the hyper-growth years from 2005 to 2013 and more recently launching SalesHood, here’s a discussion of proven sales enablement guiding principles to help companies accelerate revenues, faster.

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Sales Roadmap