Businesses come in all shapes, structures, and scales — and the angles and processes used to sell to different companies reflects that variability. SMB sales cycles come with their own challenges, stages, and appropriate strategies, and the same goes for larger enterprises’.
Here, we’re going to explore the latter. We’ll take a closer look at some key elements of the typical enterprise sales cycle, review the basic steps to the process, and get a quick refresher on how to calculate close rate for longer sales cycles.
Let’s jump in.
Typical Enterprise Sales Cycle
The typical enterprise cycle is characterized
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