Originally Posted on The Coaching Tools Company as The Neuroscience of Distraction Plus 2 Strategies to Find Focus | by Dr. Irena O'Brien

As coaches, we’re always looking for practical ways to help our clients create change. And every day neuroscientists learn more about how people break bad habits and achieve their most important goals.

In this article we look at why we get distracted and identify two strategies from brain science to help your clients be more focused at work.

Why is focusing on a task sometimes so hard?

The truth is, our brains are attracted to novelty:

Sales Route

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