Handing over a price proposal to a potential client is a nerve-racking moment. Price things too high, and potential clients cut and run. Price things too low, and you leave money on the table.

Gauging the right price is one of the trickiest parts of business. But there’s good news — a successful price proposal isn’t always about what you charge, but also how you present your prices.

Let’s explore what price proposals are, how to determine a fair price point for them, and how to write them effectively.

What is a price proposal?

A price proposal is a

Sales Route

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