If you’ve ever been amazed by a magic trick, you’ve likely been under the psychological spell of pattern interrupt. Magicians understand how to trick your mind just enough to create a conflict between what you believe to be true and what you see in front of you.

Salespeople can use this same technique to direct a prospect’s behavior, change the momentum of a conversation, and engage people more effectively.

It’s a useful psychological tool for any part of the sales funnel but is often employed during the prospecting phase. That’s because it breaks people’s habitual response of “not interested” or

Management Roadmap

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