When you hear the word startup, what’s the first thing that comes to mind? A fancy tech venture based in Silicon Valley? A scrappy physical products business pulling all-nighters in someone’s garage? Maybe you think of the founders and inventors who present on Shark Tank.

Startups mean different things to different people. That’s the beauty of the concept — it’s completely up to you how you want to formulate, define, and grow your startup.

But what’s not necessarily customizable is the path to success. Every startup needs a validated idea, sufficient funding, and a long list of customers. Stuck

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