Are you a B2B account manager or sales executive who is serious about account-based marketing (ABM)?
If the answer is “yes,” chances are you understand your customers want partners, not vendors.
To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.
By using strategic account planning to target your key accounts, you can become your customer’s trusted partner, solving problems instead of selling products.
This article will touch on two viable account planning solutions — account-based marketing software and a manual, template-based approach. Below, we
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