One of the greatest football coaches of all time, Vince Lombardi, said, “Most people fail not because of a lack of desire but because of a lack of commitment.” In order to find success, salespeople need to be committed to what they’re selling.
As a salesperson, you need to have the utmost confidence and belief in the product or service you’re selling. If you don’t believe in your product, it’s likely the prospect won’t believe in it either.
So, how can you speak confidently about your company and product?
The answer: a well-crafted and rehearsed unique selling proposition.
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