I’m going to say something that probably won’t shock you — customers hate surprises. To be more specific, they hate bad surprises.

A common “bad surprise” for customers is receiving a higher-than-expected bill, or one with hidden fees. Both of these scenarios are avoidable with flat rate pricing — a strategy where you charge a single, up-front rate for a project regardless of the time, effort, and materials it takes to complete it.

The model has been around for decades, but a growing number of contractors are readopting it. Let’s take a closer look at the model, explore its

Sales Roadmap

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