Heading into a closing conversation with a prospect is always a nerve-wracking experience. No matter how impressed they seemed during your demo or how enthusiastic your point of contact is, there’s always a chance your deal won’t pan out.
A prospect might ditch you for a competitor, postpone their decision until the following quarter, ask for a price you can’t deliver, or take any other action to stop a sale in its tracks.
While closing a deal rests heavily on the quality of your offering and how well you’ve executed your sales process up to that point, the closing phrase
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