As a sales professional, your job is ultimately to sell, but that doesn’t necessarily have to be your main mission. Enter something known as value-based selling (also known as value-added selling) — the process of taking a consultative approach to sales and conveying the value of a product or service along the way.

Here, we’ll take a closer look at value-based selling, explore its principles, check out the value selling framework, and go over some examples of what it might look like in practice.

The goal with a value-based selling approach is to put the needs of the customer

Sales Manager

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