It doesn’t matter how good you are at selling, your close rate will never be 100%. But if you’re consistently losing deals you should have won, there’s probably a reason — if not several.
Fortunately, once you diagnose the cause, you can improve your process, and ultimately, your results.
1. You’re trying to sell to everyone. What this sounds like: “I’m not sure my company really needs [product].”
A good sales pipeline is about quality, not quantity. If your prospects aren’t buying from you, reevaluate the quality of your opportunities. Have they been carefully targeted? Do you know why
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