It doesn’t matter how good you are at selling, your close rate will never be 100%. But if you’re consistently losing deals you should have won, there’s probably a reason — if not several.

Fortunately, once you diagnose the cause, you can improve your process, and ultimately, your results.

1. You’re trying to sell to everyone. What this sounds like: “I’m not sure my company really needs [product].”

A good sales pipeline is about quality, not quantity. If your prospects aren’t buying from you, reevaluate the quality of your opportunities. Have they been carefully targeted? Do you know why

Sales Route

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