For most salespeople, social selling on LinkedIn is a way of life. They use a variety of linked prospecting techniques, like looking up their prospects’ profiles before calling or emailing, keeping close tabs on what potential customers post in groups, and keeping their own profiles in tip-top shape. Reps also know how to search for prospects and narrow results by industry, company, location, and other specifications. 

In other words, they’re experts in the basics of LinkedIn prospecting.

But what if these strategies aren’t filling your pipeline with enough new opportunities? And what if you’re making LinkedIn mistakes — without

Management Roadmap

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