Facebook is the largest social media platform out there with over 2.79 billion monthly active users. This makes it a great place to reach a massive chunk of your target audience.
A combination of organic content and Facebook ads will enable you to reach as wide an audience as possible. To ensure you’re striking an effective balance, you need a sales funnel specifically designed for Facebook. Before we walk through how to develop one, let’s define what a Facebook sales funnel is.
The funnel is divided into three parts, as illustrated below. Let’s take a closer look at each
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