What sets you apart from the competition? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid?

A strong brand should be a priority for all businesses striving for success — and the proof is in the numbers. Brands that are consistently presented see an average revenue increase of 33%.

B2B companies with brands perceived as strong generate a higher EBIT margin than others. And if

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