Content producers usually create content for inbound and outbound communications. In general, there are three types of content that sales need.

– Onboarding and training content
– Content used by sales to present to customers
– Content used by sales to pass to customers

On this episode of B2B Marketing and More with Pam, Amy Pence, Global Sales Enablement Manager, shares her typical onboarding agenda.

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Pam Didner is an enterprise B2B marketing consultant, writer, and global keynote speaker. To set up a complimentary call with Pam visit: https://www.pamdidner.com/schedule-call/

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A quick and easy framework for marketers to enable their sales team: https://www.pamdidner.com/courses/

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Get valuable insights on forward-thinking marketing concepts from Pam and dozens of industry leaders. Dive deep into effective engagement with your customers and connecting your marketing strategy with your sales team: https://www.pamdidner.com/books/

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