A sales process is like a figure skating routine.
Both are guided by a series of predetermined steps — featuring promising buildup and a dramatic, bombshell conclusion.
The steps between prospecting and closing are essentially the same as those between a leadup like a camel spin and a finale like triple axel or backflip (which I found out is banned in competition while looking up figure skating moves to write this introduction because apparently, the figure skating world hates fun).
Yes, the two are fundamentally similar, and while neither salespeople nor figure skaters can deviate too far from their predetermined
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