How do you feel when your phone rings and you realize you’re receiving a call from a salesperson?

For most business people, it’s interruptive, annoying, and distracting.

But if it’s your job to call prospects, you don’t have to fall into the category of “pesky sales rep.”

To kickstart a productive, professional conversation, you need a strong opening.

Your opening should:

Start off warm, friendly, and professional Hook them with an intriguing idea or question Get the prospect into a receptive frame of mind Encourage engagement with the call (because engagement reduces the likelihood of them stopping the …

Business Roadmap

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