Today, the power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed.

Which is why inbound sales is a critical foundation of any successful sales team strategy — because as the buying process changes, the sales process needs to transform, too. 

Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, and whether your sale is complex or simple — inbound sales is relevant. That’s because inbound sales transforms selling to match today’s empowered buyer — so sales reps can sell the

Sales Roadmap

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