Modern product marketing strategies serve to drive revenue, customer satisfaction, and retention. The days of simply packaging features into messaging and content are over. Product marketing must now enable all customer-facing teams to have effective customer conversations that will drive strategic growth. Failing to do so renders the rest of your corporate strategy meaningless.
With the stakes higher than ever before, how can you turn your enablement strategy into action?
In this keynote, Highspot CEO Robert Wahbe shares the three new pillars of product marketing success:
–Enable your entire company to uplift the customer experience
–Guide your teams and your partners to master what to know, what to say, and what to show at scale
–Put analytics to work so your metrics matter in driving business decisions
Now is the time to enable your company to master the customer conversation.