No business is perfect. There’s always something you could be doing better — some hitch or hiccup in your sales or marketing efforts that could use some smoothing over. And while those gaps are more obvious and pressing for some companies, every organization stands to gain from consistent, incremental improvement.
Something called revenue performance management (RPM) can provide the basis for that kind of progress — so no matter where your sales and marketing efforts stand, it’s worth taking some time to learn about the concept.
Here, we’ll take a closer look at revenue performance, explore the process of
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