Sales enablement, sales enablement, sales enablement! It’s the business buzzword on the tip of everyone’s tongue, the supposed solution to every problem we have — like low traffic numbers and poor lead quality.

But what the heck is sale enablement really? And is it really the business version of the T-rex at the end of Jurassic Park, ready to save the day for all of us?

Stick around, because that’s exactly what we’re going to talk about in this video.

► Teaser (0:00)
► Intro (0:37)
► What You’ll Learn (2:21)
► What is sales enablement? (2:32)
► What does sales enablement content look like? (3:23)
► What Is Assignment Selling? (4:58)
► How do we get started creating sales enablement content? (6:26)

Once you master creating high-quality sales enablement content for your business on a consistent basis, the sky’s the limit for your revenue-generating potential.

But how do you get started? What processes should you follow? How do you run effective brainstorms with your sales team?

If you want the answers to those questions and more, check out The revenue team approach to sales enablement content COURSE starring yours truly, which you can access with a totally 100% free IMPACT+ account at

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