by Kamyar Shah | Apr 27, 2026 | Car Dealership
The dealerships losing ground in competitive markets are not being outspent on advertising — they are being out-operated. A competitor who turns inventory 20 days faster does not need higher volume to beat your gross. A competitor whose F&I team achieves 15...
by Kamyar Shah | Apr 16, 2026 | Car Dealership
Car dealership marketing has changed more in the past five years than in the previous twenty. The buyer who walks your floor today has already visited 4.2 websites, watched 3 or more video reviews, and spent an average of 14 hours online before making contact. They...
