by Kamyar Shah | Mar 23, 2026 | Sale Enablement
Marketing and sales misalignment costs the average B2B company 10–15% of annual revenue. The problem is not communication — it is the absence of a shared operating system. Marketing measures leads generated; sales measures deals closed. Without a common definition of...
by Kamyar Shah | Sep 29, 2023 | Expert Insights from Specialty Consultants
A business efficiency consultant analyzes organizational workflows and processes to identify inefficiencies and recommend improvements. These professionals help companies reduce costs, streamline operations, and boost productivity through strategic changes....
